Campaign will feature Washington foster and adoptive families and showcase national PSA series
Washington State is facing a critical shortage of licensed foster and adoptive parents. Nearly 10,000 children are in the state’s foster care system, with nearly 1,400 of these children immediately available for adoption. On average, children adopted from foster care spend two years in the system before finding permanent homes. A child, 12 years or older, at time of entry into the foster care system has a 2 percent chance of being adopted. Northwest Adoption Exchange (NWAE) is teaming up with the state’s Children’s Administration and AdoptUSKids to address this issue with a statewide media campaign. The new effort will feature broadcast and television public service announcements and showcase the stories of local adoptive families.
National Ad Series Gets a Local Makeover
“You don’t have to be perfect to be a perfect parent” is the message in AdoptUSKids national public service television and radio ad series. Ready to be aired now in Washington State, the recently localized ads take a humorous approach to the challenges most families face, while seriously addressing potential parent’s anxieties around their readiness and ability to take care of a child in need.
The PSAs direct audiences to adoptwashingtonkids.org and to call 1-888-KIDS-414 (English) to receive the latest information about the foster care system and the adoption process. The website, hosted by Northwest Adoption Exchange, also allows potential parents to view profiles of current children in foster care like 13 year old Scott who are eagerly awaiting the chance to find a permanent loving home.
Washington Families Share Their Story
To give potential parents a first-hand insight into the process and experience of foster and adoptive parenting, families connected with Northwest Adoption Exchange will be sharing their stories through a variety of mediums. “We are honored to have worked with hundreds of families, from all walks of life, and look forward to sharing their stories,” said Bryna Despar, the Director of the Northwest Adoption Exchange. Last year alone, Northwest Adoption Exchange placed 300 children in permanent homes.
About Northwest Adoption Exchange
For over 30 years, Northwest Adoption Exchange (NWAE) has helped thousands of foster children find adoptive homes. NWAE recruits adoptive families for waiting children in foster care; supports families that come forward to accept this challenge; and advocates for excellence in child welfare. NWAE hosts photos and profiles of foster children in Washington, Oregon, and Alaska. If you are interested in learning more about the adoption process and speaking with a trained adoption specialist, please visit http://www.adoptwashingtonkids.org for more information.
About Washington State’s Children’s Administration
The Washington state Department of Social and Health Services’ Children’s Administration works with children, their families and the community to reduce the risk of abuse; to keep children safe in their own homes; to find safe, out-of home placements when needed; and to support children in safely returning home wherever possible. For more information: http://www.dshs.wa.gov
AdoptUSKids is a multi-faceted, federally funded project whose mission is to raise public awareness about the need for families for children in foster care, and assist States, Territories and Tribes to recruit and retain foster and adoptive families and connect them with children. For more information:www.adoptuskids.org.